Key takeaways from her appearance on Beyond the Transaction
Entrepreneurship, empowerment, and the power of human connection – an episode you don’t want to miss.
In our latest podcast episode of “Beyond the Transaction,” we had the privilege of sitting down with the remarkable Amber Basalaj, the visionary founder behind Basalaj Beauty. Join us as we chat with Amber and learn about her journey in creating her cosmetic brand, Basalaj Beauty.
Amber offers insights into the challenges, triumphs, and lessons learned in building a brand from the ground up. From failing at social media and investing in billboards early on, to developing high-quality products and an unapologetic brand without compromising her vision or passion.
Throughout Amber’s journey, she recounts the importance of authenticity, resilience, and creativity, showcasing how there can be diverse pathways to success.
We thrive on highlighting the personal stories and strategies of individuals who have ventured beyond conventional boundaries to make their passion a reality. This conversation embodies the overarching theme of the Beyond the Transaction series – focusing on delving deeper into the human stories behind entrepreneurs and business ventures right here in Aotearoa.
Be sure to follow Basalaj Beauty and its meteoric rise in the beauty industry, not only in New Zealand but expanding globally with its paramount partnership with Sephora beginning on April 17th and shop the products at Sephora NZ.
Join us as we delve into the intricacies of infusing personal stories and values into branding, emphasising authenticity in marketing and the power of genuine connections. Through partnerships, global reach, and innovative marketing strategies, Amber demonstrates the transformative potential of resilience, creativity, and authenticity in business growth. From building partnerships with global giants like Sephora to championing local businesses in New Zealand, Amber’s journey serves as a beacon of inspiration for entrepreneurs seeking to make their mark in the beauty industry and beyond.
You can listen to all of the episodes right here, on our website, or explore the podcast player below and immerse yourself in the world of business decisions – and remember, it’s about going beyond transactions and crafting extraordinary brand experiences. Join us as we venture Beyond the Transaction!
Stay tuned for more captivating episodes, and subscribe to “Beyond the Transaction” on Spotify, Apple Podcasts, and YouTube to never miss out on what’s happening in Aotearoa!
